#happyhalloween #2020 #maskon #havefun #besafe
Are you an organization looking to build a reputation with limited funds? Digital storytelling is one technique you would do well to invest your time in. Why? Because digital platforms for storytelling generate over 100 million users daily with Instagram being the emperor of storytelling platforms mainly due to authenticity.
If you have a story or idea to share – Instagram is the place to tell/share it! According to Keena Renèe (editor of First Nonprofit), including IG stories in your content strategy is important for the following reasons:
1. Sharing stories increases visibility (IG’s algorithm favors stories)
2. Gives the opportunity to create and share diverse content
3. Share behind the scenes content -marketing in real time. Since IG sign up is free, and the audience for digital storytelling on this platform is diverse and enormous, this is a cost-effective way to get your organizations ideas into the world.
A tip from Keena: Instagram allows you to search stories by hashtag and location so be sure to tag your stories to amplify your reach!
Find this information interesting or useful? Click on the follow button to get regular notifications. New posts on Sundays and stories throughout the week! Sharing is encouraged. ⚫⚪⚫⚪
#digitalstorytelling #ideas #manifestation #visibility #realtime #igstories #diversity #content
Hopefully you’ve carved out time to listen and respond to your online community since the last post, and gained valuable information for mobilizing your online community to get involved with what you’re doing.
This week’s post highlights tips for leveraging participatory culture. With the current restrictions in place due to the global pandemic this can certainly be a challenge for any business. Mask wearing and social distancing are a must and aside from that, below are a few things to consider while planning to safely mobilize your online community:
1. Think of what motivates your audience. this is the importance of setting aside time to listen and respond to your online community. Engagement with your audience means you know what activities are likely to get them moving.
2. Look for key influences who are likely getting the word out about what you want to do without you asking. This doesn’t have to be someone with tens or hundreds of thousands of followers. Micro influencers with 1000± followers will do just fine since drawing big crowds is a no-no.
3. Finally, be creative! In these challenging times where meeting in public spaces comes with considerable risk, it’s important to be mindful of whatever supplies you may need for a successful event. Details matter.
Next week: techniques for a sustainable reputation on a limited budget: Digital Storytelling ⚫⚪⚫⚪
Source: Edx CurtinX: MKT2 REPUTATION MANAGEMENT IN A DIGITAL WORLD
Do what you say you’ll do.
So, we now have a better idea of the definition of participatory culture and how it can help us in building a reputable online presence. Below are key elements to building an online community with strong participatory culture:
1. Listen online – this allows you to respond to people who are engaging with your organisation, or creating content.
2. Respond – it may sound basic, but if someone posts something positive, respond. If someone posts something negative, you should also respond.
3. Deliver on your promises – this links back to the core of reputation. Do what you say you will.
4. Be authentic – audiences know when you aren’t. Employ people who have a natural talent for this and can show humour and character, while also understanding risk and communication.
Next week’s topic: leveraging a participatory culture. ⚫⚪⚫⚪
Sources: CurtinX: MKT2x Reputation Management in a Digital World
Strength in numbers
What is participatory culture and what does it have to do with building an online community? According to world class scholar Henry Jenkins, participatory culture is described as “a world in which everyone participates. A world where anyone can create and share media and anyone can have an opinion and reuse organizational material.” (Jenkins 2013)
If we think about the brands we review, discuss and represent across social media platforms, we realize the value of sharing those opinions along with the downside of this culture (negative and non-constructive feedback). When people feel free to openly express their views about our products or services, it offers an opportunity to improve in areas of lack and continue to provide the quality product or service associated with the brand.
So how does one create an online community with strong participatory culture? Check back next week for key elements needed to create an active online community. ⚫⚪⚫⚪
Sources: techtv.mit..edu/videos/794-what-is-participatory-culture CurtinX: MKT2x Reputation Management in a Digital World
The fourth of five steps to building your personal brand is increasing your visibility. To do this the author suggest tapping into social media and leveraging online tools and your digital presence. In other words, use tools like Google analytics and your social media presence to assist in what you’re aiming to achieve. Next, package your ideas for the media then modify your message for the public speaking. Reason: you’ll be giving information to a different audiences with a different levels of knowledge on the topic so, it’s best to tailor the information to the intended audience.
Finally, be intentional about your work..because planning + action makes things happen! For the final tip and lots more detail about personal branding, read: Packaging Your Genius: 5 Steps To Building Your Most Powerful Personal Brand by Amanda Miller Littlejohn Thanks for rocking with us! If you found this information useful, hit the like button and share. Don’t forget to follow for weekly posts and stories on building human capital. ⚫⚪⚫⚪
The next step in marketing your genius is to make the case. What does this mean? The author suggest you: first, show evidence of your work and the value of your skills. Social media platforms are a great way to display your skills and how others respond to them. The best platform to display your your genius will greatly depend on what industry you’re in.
Finally, Littlejohn encourages the audience to let others talk so your brand builds social currency. If the term social currency is foreign to you here is a quick definition from Wikipedia: social currency refers to the actual and potential resources from presence in social networks and communities including both digital and offline. Building social currency is a big part in making things happen. Research your intended audience and find out what platform they frequent so you can meet them there.
Check back next week for the next step: fine tuning your big idea.
Source: Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand ⚫⚪⚫⚪