The next step in marketing your genius is to make the case. What does this mean? The author suggest you: first, show evidence of your work and the value of your skills. Social media platforms are a great way to display your skills and how others respond to them. The best platform to display your your genius will greatly depend on what industry you’re in.
Finally, Littlejohn encourages the audience to let others talk so your brand builds social currency. If the term social currency is foreign to you here is a quick definition from Wikipedia: social currency refers to the actual and potential resources from presence in social networks and communities including both digital and offline. Building social currency is a big part in making things happen. Research your intended audience and find out what platform they frequent so you can meet them there.
Check back next week for the next step: fine tuning your big idea.
Source: Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand ⚫⚪⚫⚪
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